Difference Between True Homogeneous Tile and Imitation: A Smart Guide Before Purchasing Granite Flooring

Choosing granite flooring for your home or commercial space is a decision that requires careful consideration. One of the main factors that is often overlooked is the difference between True Homogeneous Tile and imitation products that may look similar. Although both may appear alike, their quality and durability differ significantly. To help you make the right choice, here is a complete explanation of the differences between the two and why True Homogeneous Tile is the superior option.

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Granito Showcases at IndoBuildTech 2025: Strengthening Its Position as a Premium Granite Tile Brand

Granito, Indonesia’s leading granite tile brand, once again reaffirms its presence at IndoBuildTech 2025, the country’s largest building materials exhibition, held at ICE BSD, Tangerang, from July 2 to 5, 2025. This participation marks Granito’s ongoing commitment to reinforcing its position as a top-tier granite tile brand that emphasizes perfection in every product it offers.

Carrying the theme “Perfectly Crafted and Perfectly Designed,” Granito highlights the two core pillars of its excellence. Reynard Natamihardja, Corporate Brand Management & Activation Dept. Head of Granito, explains, “‘Perfectly Crafted’ reflects the unmatched strength and quality of Granito’s True Homogenous Tiles, as seen in our Classictile collection – particularly the Salsa and Aurora series – which stand out with their exceptional durability and enduring luster.”

Meanwhile, “Perfectly Designed” showcases Granito’s ability to deliver high-definition design precision through advanced digital printing technology, which is applied across a wide range of Artile collections, including Outback, Maison, Terrain, Forte, Cosmo, and more.

Launch of New Collections

At IndoBuildTech 2025, Granito proudly introduces three new granite tile collections that offer fresh perspectives in interior design:

  • Inskrib – “Beauty You Can Feel”
    Featuring marble, travertine, and stone-inspired patterns with tactile, natural surface textures, this collection blends visual beauty with an authentic sensory experience.

  • Stardust – “Add a Touch of Magic”
    Showcasing four distinctive looks – cemento, concrete, marble, and iron – this collection brings a magical and artistic ambiance through its unique sparkling blink effect that enhances any modern space.

  • Sanctuary – “When Smooth Becomes Safe”
    Designed with marble, concrete, and terrazzo motifs, Sanctuary combines a soft surface feel with advanced anti-slip features, making it a perfect choice for both residential and commercial spaces that prioritize safety without sacrificing aesthetics.

Technological Innovation: Lithotech Innovation

Granito continues to lead in innovation through Lithotech Innovation. Reynard notes, “This high-precision technology allows us to create 3D textures and intricate natural patterns on smooth granite tile surfaces. The precise fusion of motif and texture results in a remarkably authentic and organic visual effect.”

This technological advantage is further enhanced by Scratch Resistant properties, rated up to 7.5 on the Mohs hardness scale, ensuring long-term durability. Additionally, Easy to Clean features provide hassle-free daily maintenance—an essential benefit for today’s dynamic lifestyles.

Granito’s Five Pillars of Quality

The superior performance and lasting quality of Granito products are built on five core pillars:

  • Perfect Material – Premium raw material selection

  • Perfect Production – Cutting-edge manufacturing technology

  • Perfect People – Skilled and experienced professionals

  • Perfect Quality – International quality standards

  • Perfect Result – Granite tiles that combine durability and aesthetic excellence

Reynard adds, “At Granito, we view granite tiles not just as architectural elements, but as reflections of a lifestyle. Our products seamlessly unite aesthetics, functionality, and personal character to help create living and working spaces that are comfortable, high-quality, and sustainable.”

Granito’s participation in IndoBuildTech 2025 reinforces its leadership in the granite tile industry—one that not only values technical superiority and refined aesthetics but also places innovation at its core. With a strong foundation in quality, a spirit of continuous improvement, and forward-thinking design, Granito is ready to go further as a trusted partner in shaping inspiring spaces for the future.

Outback and Sanctuary: Both Slip-Resistant, but Significantly Different

When selecting safe flooring materials for wet-prone or outdoor areas, slip resistance is often one of the top priorities. Two popular options from Granito that meet this requirement are Sanctuary SafeTech and Outback. While both are known for their anti-slip properties, they are often mistakenly perceived as similar products. In reality, Sanctuary and Outback differ significantly in terms of technical specifications and functional use.

Understanding these differences is crucial to ensure that users select the product that best suits the specific characteristics and functional needs of their space.

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Successfully Showcasing “Harmony in Fragmentation” at ARCH:ID 2025: A Collaboration of Aesthetics & Innovation in Building Materials

GRANITO, in collaboration with RB SHERA, successfully captured the attention of thousands of architects and professionals at ARCH:ID 2025, held at ICE BSD from May 8–11, 2025. Showcasing a curated booth under the theme “Harmony in Fragmentation”, the collaboration reinforced both brands’ positions as premium building material providers in modern architecture—while staying rooted in local values.

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Granito Supports Home Renovation Project for Former Teacher with Safe Solutions for All Generations

In the bustling life of Bogor city, a glimmer of kindness emerges from the spirit of alumni from SMA Regina Pacis. They worked together on a house renovation project for their beloved former teacher, who now lives in inadequate conditions. Granito is involved in this noble project by donating high-quality granite tiles from the Safetech series, which were specifically installed on the wheelchair ramp to ease access for the house’s occupant, who uses mobility aids.

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Granite Tile Raw Materials: What Makes Granito the Perfect Granite Tile?

Many people choose granite tiles as the primary option for their home’s flooring and walls. However, not all granite tiles are created equal. A common issue faced by homeowners is that low-quality, inexpensive tiles tend to crack easily and lack durability. That’s why understanding the raw materials used in high-quality granite tiles is essential to ensure your investment is worthwhile.

Granito stands out as the best solution, offering Perfect Granite Tiles that are both durable and strong. One of the key factors behind Granito’s excellence is the careful selection of top-quality raw materials, processed with advanced technology.

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Granito: Building a Brighter Future for the Nation’s Children with Peduli Anak Foundation

Granito, a trusted granite tile brand in Indonesia, is committed to continuously supporting the development and well-being of Indonesian children through a close collaboration with Peduli Anak. By providing high-quality granite tile materials, Granito plays a part in creating safer, more comfortable, and more dignified environments for children in need.

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Tampil Elegan dengan Gaya Industrial

Saat ini gaya industrial masih menjadi tren desain interior yang banyak digemari. Dengan ciri khas tampilan material yang diekspos atau “unfinished”, gaya industrial dapat memberikan tampilan ruangan yang menarik, unik dan juga artsy.

Sering kali gaya industrial digunakan untuk bangunan komersial seperti kafe, perkantoran ataupun mall. Namun, tidak menutup kemungkinan menggunakan gaya industrial ini diaplikasikan untuk rumah tinggal.

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